Privacy policy

Latenc® operates this website and online store, including all related information, content, products and services (collectively, the “Services”).
Our store is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, make a purchase, or otherwise interact with our Services.
If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs the collection and use of your personal information.

By using our Services, you confirm that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We may collect and process the following types of personal information:

  • Contact details: name, billing and shipping address, email, phone number.

  • Financial details: payment information, transaction details, and order history.

  • Account information: username, password, preferences, and settings.

  • Transaction data: items viewed, added to cart, purchased, returned or exchanged.

  • Communications: messages, emails, or enquiries you send to us.

  • Device and usage data: IP address, browser, device type, and how you use the Services.

2. How We Collect Information

We collect personal information from:

  • You directly (e.g. when placing an order or creating an account).

  • Your device automatically (through cookies or analytics).

  • Service providers and partners who support payment, shipping, or advertising.

  • Shopify, which hosts our store and processes order-related information.

3. How We Use Your Information

We use your personal information to:

  • Provide and improve the Services, process payments, and fulfill orders.

  • Communicate with you regarding orders, support, and updates.

  • Market our products through promotional emails or advertisements.

  • Protect against fraud and ensure secure transactions.

  • Comply with legal obligations and respond to lawful requests.

4. How We Share Information

We may share your information with:

  • Shopify (our e-commerce provider).

  • Service providers for payment processing, shipping, data storage, or analytics.

  • Marketing partners for advertising and promotional purposes.

  • Law enforcement or authorities where required by law.

  • Business affiliates or successors in case of a merger or business transfer.

5. Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes some personal information to operate and improve the platform.
You can learn more about how Shopify handles data here:
👉 Shopify Privacy Policy

Depending on your region, you can also exercise your privacy rights via the Shopify Privacy Portal.

6. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience, analyse performance, and display relevant advertising.
You can control cookies through your browser settings.

7. International Data Transfers

Your personal information may be transferred and stored outside your country of residence.
Where applicable, we rely on approved legal mechanisms such as Standard Contractual Clauses to safeguard your data.

8. Data Security and Retention

We use appropriate technical and organisational measures to protect your information.
However, no method of transmission or storage is completely secure.
We retain personal information only as long as necessary to provide the Services or comply with legal requirements.

9. Your Rights

Depending on where you live, you may have the right to:

  • Access, correct, or delete your personal information.

  • Receive a copy (data portability).

  • Object to or restrict certain processing.

  • Opt out of targeted advertising.

  • Withdraw consent where processing is based on consent.

You can exercise your rights by contacting us at admin@latenc.co.

10. Children

Our Services are not directed to children.
We do not knowingly collect personal data from individuals under the age of majority in their jurisdiction.
If you believe a child has provided us with information, please contact us to have it deleted.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect operational or legal changes.
We will post the revised version here and update the “Last updated” date.

12. Contact

If you have questions about this Privacy Policy or your data, please contact us at:

Latenc®
📧 admin@latenc.co
📍 5 Canterfield Close, Droylsden, ENG, M43 7EX, United Kingdom

For the purpose of data protection laws, Latenc® is the data controller of your personal information.